Teaching Interests
Consumer Behavior, Introduction of Marketing, Marketing Research, Retail Management, Research Methods and Experimental Design

Teaching Experience
  • Module Leader/Lecturer, Principles of Marketing, University of Warwick, Fall 2020 (class size: 430; Evaluation: 4.57/5)
                          Warwick Business School (WBS) Outstanding Contribution to the Undergraduate Programmes, 2020-2021 
  • Module Leader/Lecturer, Principles of Marketing and Strategy, University of Warwick, Fall 2019 (class size: 412; Evaluation: 4.37/5)
                          Warwick Business School (WBS) Outstanding Contribution to Teaching Award, 2019-2020
  • Module Leader/Lecturer, Markets, Marketing, and Strategy, University of Warwick, Fall 2018 (class size: 475; Evaluation: 4.32/5)
                          Warwick Business School (WBS) Outstanding Contribution to Teaching Award, 2018-2019
  • Lecturer, Marketing Strategy (Undergraduate & Distance Learning MBA), University of Warwick, Fall 2018
  • Instructor, Consumer Behavior, University of Alberta, Winter 2015 (Evaluation: 3.9/5)
  • Instructor, Consumer Behavior, University of Alberta, Fall 2014 (Evaluation: 4.5/5)
                           Faculty of Graduate Studies and Research (FGSR) Teaching Award
  • Guest Lecturer, Doctoral Seminar on Experiment Methods for Behavioral Science, University of Alberta, Spring 2015, 2016, 2017
  • Teaching Assistant, Retailing Management (Instructor: Kyle Murray), University of Alberta, Winter 2014
  • Teaching Assistant, Consumer Behavior (Instructor: Gerald Häubl), University of Alberta, Fall 2013
  • Teaching Assistant, Chinese Marketing (Instructor: Geng Cui), Lingnan University, Spring 2011

​Student Supervision
  • Ph.D. Supervision
           - Shuqi Zhu (2019 to present, Co-supervisors: John Rudd, Yansong Hu)
           - Tiantong Liu (2019 to present, Co-supervisor: Daniel Read)
  • Panel Expert for Ph.D. students
           - Ta Vejpattarasiri (Supervisors: Nattavudh Powdthavee, Nick Chater)
           - Bingjie Li (Supervisors: Miaolei Jia, Nick Lee)
           - Angdi Gong (Supervisors: Miaolei Jia, John Rudd)
           - Wenfu Zhang (Supervisors: Johannes Habel, John Rudd)
           - Jingyi Zhang (Supervisor: Yansong Hu)
  • MSc and MBA Dissertation Supervision since 2018
  • Undergraduate Student Research Support Scheme (URSS)
           - Tiffany Wong

Student Comments
  • "Was genuinely greatly surprised by how much I liked this course, and I believe it is because of the professor."
  • "She was a very engaging teacher as she was really excited about the class and the material. Overall a great teacher!!!"
  • "Sarah did a great job teaching this course. Her explanations of concepts were very clear and I appreciated how she often integrated real-life examples to enhance her explanations. She presented the material enthusiastically and kept us engaged by asking us questions and having us complete small tasks in-class to help illustrate concepts. It was clear that she is passionate and extremely knowledgeable about this area as she often discussed relevant and interesting studies off the top of her head at appropriate times during the course I really enjoyed this course and I cannot express how impressed I was with Sarah's skills as an instructor."
  • "I really enjoyed the use of videos etc. in this class. Really broke up the lecture and made paying attention easier in addition to helping me recall the theories associated with the video."
  • "Great use of real world examples paralleled with content. I enjoyed going to class because I felt as if I was going to learn something applicable to life outside of school. Would definitely recommend this class and instructor to anyone in business."