Teaching Interests
Consumer Behavior, Introduction of Marketing, Marketing Research, Retail Management, Research Methods and Experimental Design

Teaching Experience
  • Module Leader/Lecturer, Consumer Behaviour, University of Warwick (BSc.), 2023-present
  • Module Leader/Lecturer, Principles of Marketing, University of Warwick (BSc.), 2018-present
  • Lecturer, Classic and Contemporary Topics in Marketing Research, University of Warwick (Ph.D.), 2022-present
  • Lecturer, Marketing Strategy, University of Warwick (BSc. & DLMBA), 2018-2019
  • Lecturer, Consumer Behavior, University of Alberta (BSc.), 2014-2015
  • Guest Lecturer, Experiment Methods for Behavioral Science, University of Alberta (Ph.D.), Spring 2015, 2016, 2017

Teaching Awards
  • Nomination of Warwick Awards for Teaching Excellence (WATE), 2023
  • Warwick Business School (WBS) Outstanding Contribution to the Undergraduate Programmes, 2020-2021 
  • Warwick Business School (WBS) Outstanding Contribution to Teaching Award, 2019-2020
  • Warwick Business School (WBS) Outstanding Contribution to Teaching Award, 2018-2019
  • Faculty of Graduate Studies and Research (FGSR) Teaching Award, University of Alberta, 2015

​Student Supervision
  • Ph.D. Supervision
           - Shuqi Zhu (2019 to 2023, Co-supervisors: John Rudd, Yansong Hu)
           - Tiantong Liu (2019 to present, Co-supervisor: Daniel Read, Isabel Ding)
  • Panel Expert for Ph.D. students
           - Mailin Struck (Supervisors: Miaolei Jia, Hugh Wilson)
           - Ta Vejpattarasiri (Supervisors: Nattavudh Powdthavee, Nick Chater)
           - Bingjie Li (Supervisors: Miaolei Jia, Nick Lee)
           - Angdi Gong (Supervisors: Miaolei Jia, John Rudd)
           - Wenfu Zhang (Supervisors: Johannes Habel, John Rudd)
           - Jingyi Zhang (Supervisor: Yansong Hu)
  • MSc and MBA Dissertation Supervision since 2018
  • Undergraduate Student Research Support and Dissertation