Publications
  • Jin, Ping., Humza Haider, Russ Greiner, Sarah Wei, and Gerald Häubl (2021) "Using survival prediction techniques to learn consumer-specific reservation price distributions", PLOS ONE
  • Ahmadi, Iman, Johannes Habel, Miaolei Jia, Nick Lee, and Sarah Wei (2021) “Consumer Stockpiling Across Cultures During the COVID-19 Pandemic.” Journal of International Marketing. https://doi.org/10.1177/1069031X211037590.
Working Papers
  • Wei, Sarah and Christopher K. Hsee, “Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia”, under review
  • Wei, Sarah and Gerald Häubl, “Exploration Traps: How the Opportunity to Sample Experiences Reduces Hedonic Value”, under review
  • Ahmadi, Iman, Johannes Habel, Miaolei Jia, and Sarah Wei, “Consumer Stockpiling Under the Impact of a Disaster: The Evolution of Affective and Cognitive Motives”, under review
  • Ulf Schaefer, Sarah Wei, Miaolei Jia, Iman Ahmadi, and Johannes Habel, “Turning a blind eye to unethical consumption: How Consumers Own Purchase Behavior Shapes Their Moral Evaluation of Others”, under review
  • Wei, Sarah and Gerald Häubl, “The Motivational Dynamics of Success and Failure,”
  • Dellaert, Benedict, Gerald Häubl, and Sarah Wei, “Should A Seller Present More or Fewer Alternatives to Consumers? It Depends on Whether They Choose or Search”
  • Wei, Sarah and Gerald Häubl, “The Imminent-End Effect: How the Approaching End of an Experience Affects Enjoyment”
Selected Work in Progress
  • with Miaolei Jia, John Rudd, Johanns Habel, Zhe Zhang, Robert Fisher, “It Sometimes Hurts to Smile: Consumers’ Evaluations of Service Professionals”
  • with Gerald Häubl and Nahid Ibrahim, “The Consumption of Violence: When Does Playing Violent Video Games Promote versus Suppress Aggressive Behavior?”
  • with Gerald Häubl and Daniel Read, “I’d Rather Die Alone! Dynamic Search Behavior in Mate Selection”
  • with Xianchi Dai, “Is Gain More Motivating than Loss in Competition?”
  • with Gerald Häubl, Rory Waiseman, and Qiao Liu, “The Exploratory Mindset: Measurement, Antecedents, and Consequences in Consumption Settings”
  • with Shuqi Zhu, John Rudd, and Yansong Hu, “Device, Fast and Slow: How Electronic Devices Influence Consumer Decisions”
Conference Presentations (* Denotes presenter)
  • Zhu, Shuqi*, Sarah Wei, John Rudd, and Yansong Hu (2021). “Device, Fast and Slow: How Electronic Devices Influence Consumer Decisions,” Association for Consumer Research (ACR), online
  • Wei, Sarah* and Christopher K. Hsee (2018). “Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia,” Association for Consumer Research (ACR), Dallas, TX
  • Wei, Sarah* and Gerald Häubl (2018). “Switching Traps: How the Opportunity to Switch Among Activities Reduces Enjoyment of Consumption Experience,” Behavioral Decision Research in Management (BDRM) Conference, Boston, MA
  • Wei, Sarah and Gerald Häubl* (2018). “The Motivational Dynamics of Success and Failure,” Behavioral Decision Research in Management (BDRM) Conference, Boston, MA
  • Wei, Sarah* and Christopher K. Hsee (2018). “Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia,” Society for Consumer Psychology (SCP), Dallas, TX
  • Dellaert, Benedict, Gerald Häubl*, and Sarah Wei (2017). “Choice vs. Search Mindsets and Consumers’ Assortment Size Preference,” Society for Judgment and Decision Making (SJDM), Vancouver, BC 
  • ​Dellaert, Benedict, Gerald Häubl, and Sarah Wei* (2017), “Choice vs. Search Mindsets and Consumers’ Assortment Size Preference,” Association for Consumer Research (ACR), San Diego, CA (Session Co-chair with Tao Tao)
  • Wei, Sarah* and Gerald Häubl (2017). “The Imminent-End Effect: How the Approaching End of an Experience Affects Enjoyment,” Association for Consumer Research (ACR), San Diego, CA (Session Co-chair with Masha Ksendzova)
  • Wei, Sarah* and Gerald Häubl (2016). “The Dynamics of Success: How Experiencing Success versus Failure Influences Subsequent Motivation?” Society for Judgment and Decision Making (SJDM), Boston, MA (Poster)
  • Wei, Sarah* and Christopher K. Hsee (2016). “Simultaneous Myopia and Hyperopia,” Behavioral Decision Research in Management (BDRM) Conference, Toronto
  • Wei, Sarah and Gerald Häubl* (2016). “Sampling Traps: How the Opportunity to Sample Experiential Products Reduces Hedonic Value,” European Marketing Academy (EMAC), Oslo
  • Wei, Sarah* and Gerald Häubl (2015). “Sampling Traps: How the Opportunity to Sample Experiential Products Reduces Hedonic Value,” Society for Judgment and Decision Making (SJDM), Chicago, IL
  • Wei, Sarah* and Gerald Häubl (2015). “The Dynamics of Success: How Experiencing Success versus Failure Influences Subsequent Motivation,” Association for Consumer Research (ACR), New Orleans, LA (Session Co-chair with Keri Kettle)
  • Wei, Sarah* and Gerald Häubl (2015). “Sampling Traps: How the Opportunity to Sample Experiential Products Reduces Hedonic Value,” Association for Consumer Research (ACR), New Orleans, LA (Session Co-chair with Anna Paley)
  • Wei, Sarah* and Gerald Häubl (2015). “Sampling Traps: How the Opportunity to Sample Experiential Products Reduces Hedonic Value,” Asia-Pacific Conference of the Association for Consumer Research (ACR-AP), Hong Kong, China
  • Wei, Sarah* and Gerald Häubl (2014). “Sampling of Experiential Products,” Association for Consumer Research (ACR), Baltimore, VG (Poster)
  • Dai, Xianchi and Sarah Wei* (2011). “Is Gain More Motivating than Loss in Competition?” Asia-Pacific Conference of the Association for Consumer Research (ACR-AP), Beijing, China (Poster)
  • Wei, Sarah* and Geng Cui (2011). “Perceptions of Service Failure: A Test and Extensions of Affective Forecasting Theory,” INFORMS Marketing Science Conference, Houston, TX
  • Dai, Xianchi and Sarah Wei* (2011). “Is Gain More Motivating than Loss in Competition?” Society for Judgment and Decision Making (SJDM), St. Louis, MO (Poster)