Research

Publications

Ahmadi, Iman, Johannes Habel, Miaolei Jia, and Sarah Wei (2022) “Consumer Stockpiling Under the Impact of a Global Disaster: The Evolution of Affective and Cognitive Motives”, Journal of Business Research, 142, 56-71
Jin, Ping., Humza Haider, Russ Greiner, Sarah Wei, and Gerald Häubl (2021) "Using survival prediction techniques to learn consumer-specific reservation price distributions", PLOS ONE
Ahmadi, Iman, Johannes Habel, Miaolei Jia, Nick Lee, and Sarah Wei (2021) “Consumer Stockpiling Across Cultures During the COVID-19 Pandemic.” Journal of International Marketing. https://doi.org/10.1177/1069031X211037590.

Working Papers

Wei, Sarah and Christopher K. Hsee, “Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia”, under review
Wei, Sarah and Gerald Häubl, “Exploration Traps: How the Opportunity to Sample Experiences Reduces Hedonic Value”, under review
Ulf Schaefer, Sarah Wei, Miaolei Jia, Iman Ahmadi, and Johannes Habel, “Turning a blind eye to unethical consumption: How Consumers Own Purchase Behavior Shapes Their Moral Evaluation of Others”, under review
Wei, Sarah and Gerald Häubl, “The Motivational Dynamics of Success and Failure,”
Dellaert, Benedict, Gerald Häubl, and Sarah Wei, “Should A Seller Present More or Fewer Alternatives to Consumers? It Depends on Whether They Choose or Search”
Wei, Sarah and Gerald Häubl, “The Imminent-End Effect: How the Approaching End of an Experience Affects Enjoyment”

Selected Work in Progress

with Miaolei Jia, John Rudd, Johannes Habel, Zhe Zhang, Robert Fisher, “It Sometimes Hurts to Smile: Consumers’ Evaluations of Service Professionals”
with Gerald Häubl and Nahid Ibrahim, “The Consumption of Violence: When Does Playing Violent Video Games Promote versus Suppress Aggressive Behavior?”
with Gerald Häubl and Daniel Read, “I’d Rather Die Alone! Dynamic Search Behavior in Mate Selection”
with Xianchi Dai, “Is Gain More Motivating than Loss in Competition?”
with Gerald Häubl, Rory Waiseman, and Qiao Liu, “The Exploratory Mindset: Measurement, Antecedents, and Consequences in Consumption Settings”
with Shuqi Zhu, John Rudd, and Yansong Hu, “Device, Fast and Slow: How Electronic Devices Influence Consumer Decisions”

Conference Presentations (* Denotes presenter)

Wei, Sarah and Gerald Häubl* (2022). “The Imminent-End Effect: How the Approaching End of an Experience Affects Enjoyment,” Boutique Conferences of Consumption Experiences, Society for Consumer Psychology (SCP), Gainesville, FL
Zhu, Shuqi*, Sarah Wei, John Rudd, and Yansong Hu (2021). “Device, Fast and Slow: How Electronic Devices Influence Consumer Decisions,” Association for Consumer Research (ACR), online
Wei, Sarah* and Christopher K. Hsee (2018). “Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia,” Association for Consumer Research (ACR), Dallas, TX
Wei, Sarah* and Gerald Häubl (2018). “Switching Traps: How the Opportunity to Switch Among Activities Reduces Enjoyment of Consumption Experience,” Behavioral Decision Research in Management (BDRM) Conference, Boston, MA
Wei, Sarah and Gerald Häubl* (2018). “The Motivational Dynamics of Success and Failure,” Behavioral Decision Research in Management (BDRM) Conference, Boston, MA
Wei, Sarah* and Christopher K. Hsee (2018). “Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia,” Society for Consumer Psychology (SCP), Dallas, TX
Dellaert, Benedict, Gerald Häubl*, and Sarah Wei (2017). “Choice vs. Search Mindsets and Consumers’ Assortment Size Preference,” Society for Judgment and Decision Making (SJDM), Vancouver, BC
Dellaert, Benedict, Gerald Häubl, and Sarah Wei* (2017), “Choice vs. Search Mindsets and Consumers’ Assortment Size Preference,” Association for Consumer Research (ACR), San Diego, CA (Session Co-chair with Tao Tao)
Wei, Sarah* and Gerald Häubl (2017). “The Imminent-End Effect: How the Approaching End of an Experience Affects Enjoyment,” Association for Consumer Research (ACR), San Diego, CA (Session Co-chair with Masha Ksendzova)
Wei, Sarah* and Gerald Häubl (2016). “The Dynamics of Success: How Experiencing Success versus Failure Influences Subsequent Motivation?” Society for Judgment and Decision Making (SJDM), Boston, MA (Poster)
Wei, Sarah* and Christopher K. Hsee (2016). “Simultaneous Myopia and Hyperopia,” Behavioral Decision Research in Management (BDRM) Conference, Toronto
Wei, Sarah and Gerald Häubl* (2016). “Sampling Traps: How the Opportunity to Sample Experiential Products Reduces Hedonic Value,” European Marketing Academy (EMAC), Oslo
Wei, Sarah* and Gerald Häubl (2015). “Sampling Traps: How the Opportunity to Sample Experiential Products Reduces Hedonic Value,” Society for Judgment and Decision Making (SJDM), Chicago, IL
Wei, Sarah* and Gerald Häubl (2015). “The Dynamics of Success: How Experiencing Success versus Failure Influences Subsequent Motivation,” Association for Consumer Research (ACR), New Orleans, LA (Session Co-chair with Keri Kettle)
Wei, Sarah* and Gerald Häubl (2015). “Sampling Traps: How the Opportunity to Sample Experiential Products Reduces Hedonic Value,” Association for Consumer Research (ACR), New Orleans, LA (Session Co-chair with Anna Paley)
Wei, Sarah* and Gerald Häubl (2015). “Sampling Traps: How the Opportunity to Sample Experiential Products Reduces Hedonic Value,” Asia-Pacific Conference of the Association for Consumer Research (ACR-AP), Hong Kong, China
Wei, Sarah* and Gerald Häubl (2014). “Sampling of Experiential Products,” Association for Consumer Research (ACR), Baltimore, VG (Poster)
Dai, Xianchi and Sarah Wei* (2011). “Is Gain More Motivating than Loss in Competition?” Asia-Pacific Conference of the Association for Consumer Research (ACR-AP), Beijing, China (Poster)
Wei, Sarah* and Geng Cui (2011). “Perceptions of Service Failure: A Test and Extensions of Affective Forecasting Theory,” INFORMS Marketing Science Conference, Houston, TX
Dai, Xianchi and Sarah Wei* (2011). “Is Gain More Motivating than Loss in Competition?” Society for Judgment and Decision Making (SJDM), St. Louis, MO (Poster)