Professional Service

• Ad hoc reviewer for the Management Science
• Ad hoc reviewer for the Organizational Behavior and Human Decision Processes
• Ad hoc reviewer for the Journal of International Marketing
• Ad hoc reviewer for the Psychology and Marketing
• Ad hoc reviewer for the Journal of Public Policy and Marketing
• Ad hoc reviewer for the Behavioural Public Policy
• Ad hoc reviewer for Complexity
• Reviewer, Mitacs Accelerate Research Fund
• ​Reviewer, Annual Conferences of the Association for Consumer Research and the Society for Consumer Psychology
• Organizing Committee, 10th Triennial Invitational Choice Symposium, 2016
• Organizing Committee, Marketing Research Camp, University of Alberta, from 2012-2017

Leadership

• President, Graduate Student Association, Lingnan University, 2010-2011​